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Kanye West is again prompting discussion about his personal identity. The celebrated rapper is known for making headlines with his controversial actions and statements.
He is now formally demanding that the public and media cease using his birth name. He refers to “Kanye West” as his “slave name” and insists on being called solely by his mononym, Ye.
To enforce this, his chief of staff, Milo Yiannopoulos, has dispatched letters to various media and streaming platforms. These communications remind them that the artist legally changed his name back in 2021.
The letter stressed that this was a significant and deliberate choice. By doing this, Ye is consciously abandoning the immense commercial brand value associated with his previous name.
The reaction from fans online has been split. One person wrote, “I respect what people want to be called, but I’m not a fan of his antics,” while others argue that his true message is often misunderstood.
Ye has provided a spiritual explanation for his chosen name. He states that ‘Ye’ is the most frequently used word in the Bible, meaning “you,” and symbolizes that “I’m you, I’m us.”
This change was first hinted at with the 2018 release of his album, *Ye*, where he proclaimed, “I am YE.” His current efforts are a definitive move to ensure this identity is universally recognized and adopted.
